Beck’s Fox News program saw its worst ratings of 2010 Friday, averaging just 1.776 million total viewers. Of course, that’s more than his competitors — MSNBC’s “Hardball” (528,000), CNN’s “Situation Room” (481,000) and HLN’s “Showbiz Tonight” (197,000) — combined, but it represents a continuation of a trend that began last month.
For the month of April, Glenn Beck suffered his first year-over-year decline since joining Fox News in January 2009, declining 7% in total viewers and 6% in the demo compared to April 2009. Moreover, Beck shed 28% of his audience between January and April in both total viewers and the demo.
Friday’s program was Beck’s fifth worst since joining Fox News.
Politicususa’s Jason Easley notes that Friday’s total was “50% off of [Beck’s] peak audience of 3.4 million” total viewers.